Straight answers on follow up and old leads
Plain, practical writing for contractors sitting on a pile of old quotes and cold customers. What to send, when to send it, and how to book jobs from names you already paid for.
How to reactivate old leads and turn a cold list into booked jobs
A practical guide for contractors on reactivating old quotes and cold customer lists. What to send, when to send it, and how to book jobs from names you already paid for.
Read the guide →How many times should you follow up on a quote? The honest answer
Most contractors follow up once, then quit. Here is what the numbers actually say about follow up cadence, and a simple sequence you can run on old quotes.
Read the guide →Why your emails land in spam, and how to fix deliverability
A plain explanation of why business emails go to spam and what actually keeps them in the inbox. Written for owners, not engineers.
Read the guide →The real cost of a lead you never followed up on
A simple way to put a dollar figure on the quotes and old customers you never followed up on, and why the number is bigger than it looks.
Read the guide →Text or email old customers? What actually gets replies
Should you text or email your old leads and past customers? A straight comparison for contractors, and how to use both without being a pest.
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